Privacy notice

Last updated: [date]

Draft for review. Fill in the bracketed details and have it checked by your lawyer or accountant before taking payments.

Who we are

StyleMeUp is operated by [company name], [registered address], registration number [number]. Contact: hello@stylemeup.ai.

What we collect

Your name and email address; the photos of clothing and the answers you send us for a Wardrobe Audit or capsule; purchase details from our payment provider (we never see your full card number); and, if you join the waitlist, your email address.

Why we use it

To deliver the service you bought (contract), to send you the waitlist emails you asked for (consent, which you can withdraw at any time), and to keep accounting records (legal obligation).

Your photos

We use your clothing photos only to prepare your report. We delete them within 30 days of delivery unless you ask us to keep them for a future audit. We do not need, and ask you not to send, photos of yourself.

Style My Piece

When you use Style My Piece, your photo is sent securely to our AI providers: Anthropic, to create your styling result, and Google, to draw the looks. We do not store the photo on our servers. My wardrobe is saved only in your own browser on your device: when you add a piece, a small copy of the photo is sent to Anthropic to name it and is not kept by us, and when you style a piece, only the names of your saved clothes (not the photos) are sent along with it. To manage free and paid pieces we keep a random device code, an anonymised (hashed) version of your internet address, and, if you buy, your email address and number of pieces.

Who we share it with

Stripe (payments), our email and hosting provider Hostinger, and our AI providers Anthropic and Google, which process clothing photos under their paid commercial terms for API customers. We never sell your data.

Your rights

You can ask to see, correct, export or delete your data, or object to its use, by emailing hello@stylemeup.ai. You can also complain to your data protection authority; in Romania this is ANSPDCP.